HomeMy WebLinkAbout2002-01-03 NAC Planning Report NORTHWEST ASSOCIATED CONSULTANTS INC*
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5775 Wayzata Boulevard, Suite 555, fit, Lou Purl l l N 41
Telephone: 952.596.9636 Facsimile. 7 1anner � r�a lant�i r� .co�n
PLANNING REPORT
FIL E Cap y
To: Kimberly Kamper
FROM: Scott Richards
DATE: January 3, 2002
RE: Oak Park Heights — Routson Motors: Sign Variance
FILE NO: 793.02 — 01.15
BACKGROUND
Denny Hecker, representing Jacob Holding of 60th Street LLC, has made application for
a sign variance to allow for four signs on the front facade of the Routson Motor
automobile dealership at 14702 North 60 Street. The signs will be individually placed
on the raceway above the window /door area of the front facade. The text of the signs
include "Denny Hecker's ", "Cadillac ", "Pontiac ", and "GMC ". Total square footage of the
four signs is 143.7 square feet. The Zoning ordinance allows one wall sign not to
exceed 150 square feet in this district.
The car dealership is located in the B -2, General Business District which allows outdoor
vehicle sales areas as a conditional use.
Attached for reference:
Exhibit 1 — Site Plan
Exhibit 2 — Existing Sign Inventory
Exhibit 3 — Proposed Sign
Exhibit 4 — Existing Sign Photographs
ISSUES ANALYSIS
Existing Site Signage. The existing sign locations are shown on the site plan,
attached as Exhibit 1, and in the pictures attached as Exhibit 4. The size and height of
each of these signs are as follows:
S q uare Feet Hei ht Type
Sign 1 — Upper 121 square feet 31 feet Freestanding
Sign t — Lower 9 s u are feet
Sign 2 10 square feet -- Freestandin
Sign 3 — Upper 74 square feet 28 feet Freestanding
S i n 3 — Lower 4 square feet
Sign 4 10 s uare feet Flag mount on buildin
Signs 1, 2 and 3 total 240 square feet of freestanding sign area. The Zoning Ordinance
allows one freestanding sign limited to 150 square feet. The existing freestanding signs
on site have been grandfathered and will remain. Sign 4 is also an existing non-
conformity in that it is a projecting sign that is not allowed in the Zoning Ordinance. This
sign will also be allowed to remain through its useful life or until it is replaced.
Proposed Signages The wall signage has been removed from the front facade of the
dealership and replaced with a temporary banner until the City makes a determination
on the sign request. The four signs will be placed on a raceway painted to match the
gray color of the building. The total square footage of the four signs is proposed at
148.7 square feet. The Zoning Ordinance allows one wall sign of 150 square feet. The
signs are designed such that the letters w i l l be back lit with light appearing only as a
"halo effect" outlining the letter or logos. The raceway and background of the letters will
not be lit. In that each of the names or logos are individual signs, a variance will be
required to allow four instead of one sign.
Variance criteria. Section 401.15..11 of the Zoning Ordinance specifies criteria for
the granting of sign variances. The criteria and analysis for the Routson request is as
follows:
1. That particular physical surroundings, shape or topographical conditions of the
specific parcel of land involved exist.
2. That the condition involved is unique to the particular parcel of land involved.
3. That the purpose of the variation is not based exclusively upon a desire to
increase the value of income potential of the business involved.
4. That the alleged difficulty or hardship is caused by this Ordinance and has not
been created by any persons presently having an interest in the parcel.
5. That the granting of the variation will not be detrimental to the public welfare or
injurious to other land or improvements in the neighborhood.
0. That the proposed variation will not impair an adequate supply of light and air to
adjacent property, or substantially increase the congestion of the public streets or
interfere with the function of the police and fire departments of the city.
2
The applicant has indicated that the previous Routson Motors sign was significantly
larger than what is proposed with the four signs. Additionally, General Motors requires
brand identification not only on the freestanding signs but also the building. The design
of the signs will result in a limited amount of back lighting and accentuate only the text
and logos as opposed to an entire lit raceway sign.
Staff finds that the request for four individual signs is justifiable. The dealership is
required to display all of its vehicle brands. This type of signage with four separate
label /logos and limited back light is appropriate for a business with multiple product
lines.
The City will begin its work on the sign requirements in January. At that time, the
committee will likely discuss more flexibility in numbers of wall signs under a maximum
square feet of sign area.
RECOMMENDATIONS AND CONCLUSIONS
City staff recommends that a variance be granted to allow for four wall signs not to
exceed 150 square feet in total size to be installed on the south facade of the Routson
Motors automobile dealership at 14702 North 50 street.
Approval of the request is conditioned on the following:
1. Four illuminated signs, not to exceed 150 square feet shall be allowed on the
south elevation of the Routson Motors dealership.
2. The four signs shall provide outlined back lighting of the letters and logos. The
entire raceway or sign cabinets shall not be back lit.
3. Any other conditions of the Planning Commission, City Council and City staff.
PC: Cris Danielson
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"100" SIGNS
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29021 Feldspar 5t. NW + Princeton, MN 5M71
Phone 753 - 444-0212 + Fax 753-444 -8305
December 20, 2001
City of Oak Park Heights
Kris Danielson
Here is the dimensions and square footage of existing signage at Routson Motors 14702 No. 60th St. Stillwater.
sign # 1 is 40' from start point , with the top sign having 121 square ft. and lower sign having 9 sq. ft. with a height
from top to grade being 31'.
sign # 2 is 150 =1- ft. from start point this directional sign has 15 square ft.
sign #3 is 260 ft. from start point with the top sign having 74 square ft. and the lower sign having 4 sq, ft. with a
height from top to grade of 28'.
signs #1,2,3 are all 34' ft. from the street.
sign # 4 is a flag mount directional sign mounted to the building , having a square footage of 16' ft.
Enclosed are pictures of each of the four signs described above.
the total square footage of brand signs is 208' ft.
the total square footage of directional signs is 32' ft.
Please call with any questions at # above or my cell phone 612-221-6508 Thank You.
Sincerely,
Robert "BOO" Olson
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