HomeMy WebLinkAbout2013-11-14 Public Comment of Mark Thorsen of Tire Pros Julie Hultman
From: Mark Thorsen <mjthorsen @tireproswe.com>
Sent: Thursday, November 14, 2013 4:11 PM
To: Julie Hultman
Cc: Mark Thorsen
Subject: Value of EMC's to Small Business and Documents to help understand why reader boards
are so important
Attachments: 1�I EMC'S Their benefits and How do we effectivly deal with them.pdf; EMC's and Traffic
Safety.pdf;OnPremiseSignRegulations.pdf; Model Sign Code.pdf
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To Whom it may concern, c'■ .
It is our intention at Tire Pros and Wheel Experts to be an active, successful, and important
member of the community. To accomplish those goals, besides just having good signage we need
to have the ability to communicate our commercial offerings at the same time engage the
community in a non-commercial manner.
Our experience has shown one of the most effective approaches to accomplishing effective
communication revolves around effective signage which portray our business as a great and
friendly places to do business as well as an engaged member of the larger community. It has been
widely acknowledged that the most effective signage form for effective community outreach is the
use of Electronic Message Centers, allowing for both commercial communication as well as
community based messaging. There is a reason many educational and religious facilities employ
this technology to reach their target communities. At the same time we are sensitive to concerns
about the looks and feel of our neighborhood and assuring that we do only improve the experience
of our neighbors at the same time providing a vibrant commercial environment to provide more
jobs and income within the community.
The road redesign and construction are having a negative impact on our newly opened business,
we seek your help in facilitating the use of proven tools to help us improve the visibility and
understanding within the community of what we offer and grow the Tire Pros business.
I am providing several documents that have been developed by university research departments
and urban planning groups that will help inform of proper use and zoning of Electronic Message
Centers which assures safety or esthetic concerns are addressed. We have also included
independent studies relative to traffic safety and EMC's for your review. We would be happy to
bring in other resources to help inform and educate as to how we can all accomplish our goals.
In short we believe this reader board issue is critical to our business, especially during this road
construction.. It is definitely causing a financial hardship, we need all the help we can. It can also
be stated that there is a plan to offer a % of its use to the Chamber of commerce, community
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events, and other good causes. Please feel free to browse the attached documents
which substantiate the use and benefits of reader boards.
Thank you for you consideration in this important matter,
Mark Thorsen
Director of Operations
Tire Pros and Wheel Experts
651-439-6653
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